CV/Bio

 

Make it simple, yet significant.

 

I help clients big and small design and produce beautiful work, solve and communicate complex ideas, & build effective and usable products.

Never one to shy away from a challenge, the most satisfying part about my job is helping clients discover their story.  I come from a school of thinking that design and creative should be accessible to all.  My work begins in strategy–studying data, human behavior and history to achieve that accessibility.

Originally hailing from the prairie, I currently reside in Los Angeles with my pup, Bagel.


 

 
 

Say Hello!

 

lauren.kusmierczak@gmail.com

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Education

 

Experience

 

BFA Advertising Art Direction
Columbia College Chicago

HTML & CSS Certification
General Assembly

 

Senior Art Director & Creative strategist | Omelet LA 

Lead the account to establish the Fortune 1 company as a nimble, branded content and publishing leader.  Establishedseveral client retainers with significant revenue growth year over year. Create new work streams to keep up with the ever changing advertising and marketing landscape. Works alongside client teams to reconceive the traditional client–agency relationship.  The role is one that pushes our clients to think outside of their bubble while also providing the core Omelet team with an expert level knowledge of the brands and their vision for the future. Shepherding ideas from client intake through distribution planning and deliver are responsibilities of this role. Strategy, creative, production, project management and account leadership have all been aspects of my tenure at the agency.  Client list includes Walmart, AT&T, Nickelodeon, and Guardian.

Interactive Art Director | Timmermann Group


Timmermann Group had experienced significant growth as I joined team.  I worked closely with the owners and leadership team to updated branding and agency positioning in the market.  We established a new work flow process and built out the team to support the more focused approach to the agency’s business.

I led the crafting of digital brand stories for clients big and small in the Midwestern market. Research, strategy, content writing and creative direction were all part of my role from project to project. I mentored and coached junior staff on each of these areas as well as social strategy.

Art Director | Fleishman Hillard

Responsible for understanding client objectives and translating them into creative concepts that excite, inspire, and engage–primarily focused on visually expressing and building brand stories across social and digital media channels. This includes communicating ideas from–from funny to complex through compelling videos, accessible and easy to understand infographics, enticing images and illustrations, and other creative applications. 

I lead every concept from briefing though execution managing a diverse portfolio of creative assignments and clients. We built a team that monitored and spotted trends that translate into branded creative content while capitalizing on opportunities within emerging platforms and online communities.

Art Director | Ryan Partnership a division of Epsilon

During my time at RP I worked with teams throughout the Chicago office as well as the international Epsilon network to create one of a kind digital experiences and communications for our clients.  My team and I created templated email systems, season style and trend looks for The Home Depot, Office Depot, Sears, and Naturalizer.

Freelance Art Director | 2012-2014

Freelance Art Director, Independent | April 2012 - Sept 2014
Worked to create meaningful, strategic work for clients large and small. Experience working in both agency and in-house settings. Client list includes Fleishman Hillard, AT&T, Ryan Partnership, The Home Depot, Brownshoe (Famous Footwear), and Ulta Beauty.

New Business Supervisor, Best Buy | September 2009-April 2012

Led a test store in the Chicagoland market, the Bucktown neighborhood.  Product testing and development aswell as developing new training and human resources programs that are still used in the 1026 store today. Day to day, I develop and trained a team of 120 employees who ranged in skill sets to become the next generation of leaders for the company. Budgets, ordering, and replenishment, as well as P&L management, were also responsibilities of this position.

Adjunct Faculty, New Design School | 2015