CV/Bio

 

Make it simple, yet significant.

 

Champion of industry change and building diverse and nimble teams to become leaders in those evolutions.  Keeper of an entrepreneurial spirit and always up for a new challenge.

I help clients big and small design and produce beautiful work, solve and communicate complex ideas, & build effective and usable products.

 


 

 
 

Say Hello!

 

lauren.kusmierczak@gmail.com

Follow along on Instagram:

 
 

 
 

Education

 

Experience

 

BFA Advertising Art Direction
Columbia College Chicago

HTML & CSS Certification
General Assembly

 

Senior Art Director | Omelet LA 

Leads and develops branded content and campaigns that match our clients’ strategic objectives.  Serves as a key creative voice on projects through all phases of work, including discovery, concept, pitching, and production. Mentors and shares knowledge throughout the agency with a focus in creating the next generation of creative leaders.  Client list includes Walmart, AT&T, Nickelodeon, and Guardian.

Creative Strategist | Omelet LA

Inspired our clients to dig deeper and create a unique vision for the future of their business.  Introducing clients to new mediums to tell their stories, communications counseling, crisis response management, writing and art direction were all day to day responsibilities.  Partnered with internal, client and production teams to bring stories to life while also building out the channels and distribution plans to get them in front of the right key audiences.  Over the two year span, we launched several sites, a new brand, a podcast, social channels.  Hired, trained and managed a small agency embed team and pioneered a new way of working for the agency.  

Interactive Art Director | Timmermann Group


Timmermann Group had experienced significant growth as I joined team.  I worked closely with the owners and leadership team to updated branding and agency positioning in the market.  We established a new work flow process and built out the team to support the more focused approach to the agency’s business.

I led the crafting of digital brand stories for clients big and small in the Midwestern market. Research, strategy, content writing and creative direction were all part of my role from project to project. I mentored and coached junior staff on each of these areas as well as social strategy.

Art Director | Fleishman Hillard

Responsible for understanding client objectives and translating them into creative concepts that excite, inspire, and engage–primarily focused on visually expressing and building brand stories across social and digital media channels. This includes communicating ideas from–from funny to complex through compelling videos, accessible and easy to understand infographics, enticing images and illustrations, and other creative applications. 

I lead every concept from briefing though execution managing a diverse portfolio of creative assignments and clients. We built a team that monitored and spotted trends that translate into branded creative content while capitalizing on opportunities within emerging platforms and online communities.

Art Director | Ryan Partnership a division of Epsilon

During my time at RP I worked with teams throughout the Chicago office as well as the international Epsilon network to create one of a kind digital experiences and communications for our clients.  My team and I created templated email systems, season style and trend looks for The Home Depot, Office Depot, Sears, and Naturalizer.

Freelance Art Director | 2012-2014

Freelance Art Director, Independent | April 2012 - Sept 2014
Worked to create meaningful, strategic work for clients large and small. Experience working in both agency and in-house settings. Client list includes Fleishman Hillard, AT&T, Ryan Partnership, The Home Depot, Brownshoe (Famous Footwear), and Ulta Beauty.

New Business Supervisor, Best Buy | September 2009-April 2012

Led a test store in the Chicagoland market, the Bucktown neighborhood.  Product testing and development aswell as developing new training and human resources programs that are still used in the 1026 store today. Day to day, I develop and trained a team of 120 employees who ranged in skill sets to become the next generation of leaders for the company. Budgets, ordering, and replenishment, as well as P&L management, were also responsibilities of this position.

Adjunct Faculty, New Design School | 2015