The Cultural Pit Stop

Big energy. Bigger numbers. We didn’t just meet the moment – we owned it.

To launch the adidas Motorsport Miami Capsule Collection, we turned the adidas Concept Store on Lincoln Road into the pit stop for the intersection of sport, style, and culture. At the height of Miami GP weekend, the space pulsed with F1 energy. Curated experience that brought fans face-to-face with the world of adidas x Mercedes. Designed to inspire and convert, the activation blended premium storytelling with street-level authenticity, resulting in three record-breaking sales days and retail numbers that crushed projections.