We partnered with HBOMax to create more than a hub. Pa'lante! is a multi-platform initiative to drive awareness to the culturally relevant programming across Warner Media aimed to reach Latinx audiences where they are and however they identify.

We created the brand’s visual identity, complete with the full brand guidelines and launch campaign.

OPI came to our team wanting to create a relevant update to their legacy brand for a new generation. One part strategy, one part brand book, this project became a fascinating and beautiful study in the self care routines of young women in America today.

Take a look through a taste of what we uncovered for the brand or dive into the full brand book here.

The beauty of Pa’lante! is that it means something different to everyone. Pa'Mí (for me), it might be one thing. Pa'Ti, it might be another. To us, it means that no matter who you are, you're home when you're with us.

To launch Pa’lante! and tell the world about it, we created short-form video executions that invite HBO Max Pa’lante! talent to share their personal articulations of what “Pa'lante!" means to them. Used across social channels, individual's articulations of “Pa’lante!" will give us beautiful insight into meanings and motivations of some of our favorite entertainers and excite and inform audiences of the coming Hub.

Shot entirely with drop kits during the pandemic, this project was a true illustration of teamwork and problem solving to make something that spoke to our audiences.

Select reinvented edibles with a new line of Nano Gummies that are absorbed directly into our bloodstream.

TLDR; Select Nano is all the buzz without the fuzz.

Competitors only talk about the advanced technology and timing of nano, not how it makes you feel. But that’s not how people speak about their favorite highs. It’s all emotion and experience.

Out of this observation came A New Kind of High. A campaign that immediately connects with consumers by describing the feelings you want to feel with your high.

The magic in this approach is the flexibility and adaptability this gives to Select to create state and market specific content to connect with consumers.

Latinx is not another label.
It is a movement towards an inclusive vision of the complexity of this community’s identity. An identity that is inherently American, no longer defined solely by language, and encompasses gender, racial, ethnic and indigenous expressions that defy stereotypes.

Latinx are the 200%
They are catalysts of culture that are not assimilating but rather influencing the mainstream. They want to see their contributions to America recognized and the complexity of their identity celebrated. A new Latinx audience that will not cower in the face of adversity or wallow in self-doubt. They don’t see walls—they see a blank canvas on which to amplify their voice. They don’t see borders—they see a fusion of cultures that makes us better. They know where they came from and have a passion for pushing the culture forward... Pa’lante!

Tapiz is a creative expression that launched the new Pa’Lante! brand for HBOMax that illustrates that 200%. Brought to life by 4 incredibly Latin X animators; Daniel Moreno, Katty Huertas, Carolina Lopez Carominas, and D’ana Nunes (COVL); Tapiz expresses the beauty and vastness that makes up the LatinX community.

An infographic to map out the problems, solutions, and roadblocks in America's Opioid Crisis.

Walmart wanted to highlight its $2.7 Billion commitment to associates in a big way. So we created a TV spot featuring CEO, Doug McMillon, for the first time in company history.

The Ocean Foundation is more than a nonprofit—it’s a global catalyst for ocean health. With a mission to protect and restore marine ecosystems, the foundation champions grassroots solutions and empowers communities on the frontlines of climate impact.

One of its most urgent battles: ocean acidification. Over the last two centuries, rising carbon emissions have made our oceans 30% more acidic, threatening coral reefs, shellfish, and the delicate balance of marine life. If unchecked, projections show most seawater will become hostile to these species by century’s end.

To turn the tide, The Ocean Foundation works across continents—equipping scientists with the knowledge and tools to track, understand, and combat this invisible threat at a local level. The story unfolds through a fully animated digital experience, paired with an exclusive, immersive soundtrack by Animal Collective—bringing science, sound, and storytelling together to drive awareness and action.

Reframing the Narrative

In 2015, Walmart launched Walmart Today—a digital publication built to tell its story in its own words. At a time when public perception skewed negative, this platform was designed to shift the conversation, spotlighting the people, purpose, and progress behind the world’s largest retailer.

From powerful company milestones to everyday in-store moments, Walmart Today became the place where untold stories found a voice. The brand was intentionally crafted as a flexible, digital-native extension of the Walmart identity—nimble enough to evolve with the pace of online culture, yet grounded in the company’s core values.

Walmart Today stands as a model for brand storytelling—earning its place as a trusted source of transparency, authenticity, and impact in the digital space.

Founded in 1987, NYC Outward Bound Schools is a 501(c)(3) non-profit organization that partners with the New York City Department of Education to transform the lives of students from educationally underserved communities in the New York City public school system. NYC Outward Bound Schools aims to transform lives through the rigor of their academic programs, paired with learning outside the classroom through community and environmental engagement.

NYC Outward Bound Schools sought LGND’s help to create a website with a streamlined structure, fresh visual design, and repositioned content to celebrate and showcase the success of their educational model.

In 2017, the next chapter of Walmart’s “Opportunity” platform came to life through an authentic, docu-style series that spotlighted the real stories of real associates. This campaign peeled back the curtain on personal journeys—capturing pivotal moments of growth, resilience, and transformation.

Each episode offered an intimate look at individuals who chose to redefine their futures, showing how opportunity isn’t just a promise—it’s a path. By grounding the narrative in truth and humanity, the series helped reframe what’s possible within the walls of one of America’s largest employers.