At Coachella 2025, Coca-Cola debuted the Pop Shop—a bold reimagining of the classic soda fountain, designed to connect with a new generation of festival-goers. The experience celebrated the brand’s rich heritage while delivering a fresh, future-facing take tailored for Gen Z.
Immersive, playful, and rooted in cultural relevance, the Pop Shop quickly became a must-visit destination. The activation drew larger crowds, sparked deeper engagement, and amplified Coca-Cola’s presence both on the ground and across social—setting a new standard for how the brand shows up in big cultural moments.
📹 📸 : Joelle Grace Taylor
To celebrate LEGO’s partnership with Pharrell Williams and the premiere of Piece by Piece, Crown + Conquer brought Project Joy to life through an immersive, multi-market experience that invited guests to see, touch, and build the future of play.
In New York City, the creative playground unfolded as a galaxy of imagination – an interactive universe filled with hands-on LEGO builds, custom minifigs, spatial audio, a cosmic ball pit, and a live DJ set by Venus X. Designed for kids and adults alike, the experience allowed over 1,000 guests to engage with LEGO like never before – leaving with 1-of-1 creations and a renewed sense of wonder.
From curated candy bars to augmented reality moments and a “Build the Change” challenge narrated by Pharrell, every touchpoint was an invitation to explore the joy of limitless self-expression.
We went on tour with adidas Originals—from LA to Houston to Chicago to Atlanta. Each stop is curated and co-hosted with crews who are shaping what’s hot in their cities—turning festival weekends into homecoming moments.
We tapped creators and new media from all sides to amplify. Pre-show content built the hype, during drove the FOMO, and post created an afterglow that passed the baton to the next city.
This isn’t just a party. It’s a moment to put your city on. Where originals can say with pride: our city’s up next “On Deck”.
From Playlist to Pulse—Where Gen Z R&B Came Alive
To make Spotify the destination for R&B, Crown + Conquer turned the RNB X playlist into a fully immersive world. This wasn’t just an event – it was a vibe shift.
We curated a night where culture, sound, and community collided, spotlighting the hottest Gen Z R&B artists shaping the future of the genre. From exclusive performances to intentional aesthetic touchpoints, every detail made the digital tangible – breathing life into the RNB X experience.
From IRL energy to URL impact, the night rippled through socials in real time.
Inspired by the energy of a funhouse and the unapologetic creativity of Tyler, The Creator, we built a world that bent reality through mirrors that distorted perception and corners that sparked curiosity. From playful product sampling to one-of-a-kind photo ops, every twist and turn delivered something new.
Coca-Cola became the refreshing constant in a space designed to uplift and surprise at every turn.
The Weedmaps Museum of Weed took visitors through the storied history of cannabis by moving through the many varied locations and time periods where it has typically -or stereotypically- been consumed. Here, we celebrate the victories and shed light on the most damning moments throughout the last century.
Press & Awards
One of Adweek’s Best Cannabis Campaigns of 2019.
Campaign of the Year by ADCANN
Shortlisted by The One Show in Spatial Design and Experiential & Immersive categories.
Winner of two Bronze Cannabis Clios, for Social Good and the Advocacy.
FastCo said we were a marketing hit.
Rolling Stone broke down wtf a Weed Museum is anyway.
The Hollywood Reporter reported on Hollywood.
Thrillest had some nice things to say.
LA Weekly gave the low-down.
and CNN Business.
To create an unforgettable cultural moment worthy of Rhythm + Flow Season 2, Crown + Conquer didn’t just set the vision – we brought it to life from the ground up. We led the creative direction and managed every detail of the premiere event experience, crafting a seamless guest journey across GA and VIP touch-points. From photo moments to custom signage, F+B to stage programming, motion graphics to talent management – we handled it all.
The night opened with energy architects DJ Holiday and Fly Guy DC getting the crowd lit before handing it off to the ultimate hosts: DJ Khaled, Ludacris, and Latto. What followed was a sonic showdown – an epic DJ battle with Khaled and Luda crowning the reigning champ, Suga Shae. That energy only escalated when Smack White hit the stage to emcee a hard-hitting rap battle, where the notorious P2 walked away with the win. And then? The mic dropped in the most iconic way possible – with a powerhouse finale from “big mama” herself… Latto.
This wasn’t just a show. It was the city, the sound, and the scene – live and unfiltered.
Mission
Ignite buzz and cultural resonance for Season 2 by making our judges – Atlanta’s own heavyweights – the ultimate brand stewards. They aren’t just hosting the show, they’re living, breathing extensions of the brand’s soul.
Cultural Grounding
Rooted deep in Atlanta’s hip-hop DNA, this campaign isn’t about replicating culture – it’s about contributing to it. ATL’s influence is embedded in every pixel.
Fan Experience
Whether on the block or online, the site invites fans to vibe with the show IRL and across social. From behind-the-scenes drops to interactive community moments, we blur the lines between viewer and participant, because hip-hop was never meant to be watched from the sidelines
Verizon is making space for creators to show up as their full selves–with no filter, no compromise.
The Verizon Creator Studio: was a bold, interactive experience where you can escape the noise, tap into your voice, and make content that reflects who you are.
Think: vibrant design, intuitive tech, and unapologetic freedom to be who you are. No need to blend in when you were made to broadcast your individuality.
At CultureCon, Verizon didn’t just participate – they gave creators a space to make and create on their own terms.
adidas set out to lead in circular fashion by blending its legacy with the future of vintage. Teaming up with ThriftCon—the biggest thrift convention in the U.S.—they showed up where Gen Z already is.
Crown + Conquer brought it to life in Atlanta, Brooklyn, and Houston with a lo-fi, hands-on experience that felt right at home in the thrift scene—think vintage drops, custom heat presses, and raw, no-frills builds.
Content from creators, live podcasts, and social buzz kept the momentum going.
As the first major brand to activate at ThriftCon, adidas proved it could show up authentically—and own the vintage lane in a way that felt fresh and real.
adidas SS25 Seasonal Showcase
To unveil its SS25 collection, adidas brought together culture, creativity, and community in a two-day immersive showcase designed for top-tier media and creators. Set within five distinct showrooms, the experience offered an exclusive first look at over 20 upcoming drops—including coveted collaborations with Pharrell, Edison Chen, Bad Bunny, James Harden, and Anthony Edwards.
Each space was custom-built to reflect the essence of the product stories inside, with tailored “kit of parts” installations that blurred the line between gallery and retail. From tactile material studies to sneaker debuts slated for 2026, the environment was crafted to spark inspiration and conversation.
The experience culminated with an intimate Supper Club dinner at Tatiana’s—bringing together tastemakers, talent, and adidas insiders to celebrate what’s next for the brand in sport and style.
The Cultural Pit Stop
Big energy. Bigger numbers. We didn’t just meet the moment – we owned it.
To launch the adidas Motorsport Miami Capsule Collection, we turned the adidas Concept Store on Lincoln Road into the pit stop for the intersection of sport, style, and culture. At the height of Miami GP weekend, the space pulsed with F1 energy. Curated experience that brought fans face-to-face with the world of adidas x Mercedes. Designed to inspire and convert, the activation blended premium storytelling with street-level authenticity, resulting in three record-breaking sales days and retail numbers that crushed projections.
During Art Basel Miami , Android brought its vision for creative empowerment to life with The Tastemakers’ Table – an intimate, invite-only dinner curated in partnership with Anthony Gallery. Set at the Italian-inspired Casadonna, the evening united 15–20 boundary-pushing creatives across art, fashion, music, and design to explore how tech reshapes culture.
Hosted by cultural curator Easy Otabor, the night celebrated Android’s ethos of innovation and individuality. Guests were immersed in a minimalist design experience inspired by the Pixel 9 Pro, complete with sculptural florals, bespoke cocktails, and a refined tablescape echoing Android’s design DNA. Each attendee received a porcelain-toned Pixel 9 Pro and buds in a custom gift box, underscoring the brand’s commitment to bridging art and technology.
This first installment of a larger cultural series positions Android not just as a tech platform – but as a creative partner in shaping the future of culture.
