Walmart does a lot of good but almost everything out there was negative. Walmart Today launched in 2015 as their digital publication. Space where they could set the story straight. Space to tell the big stories and small moments at the world’s largest retailer.
The Today brand was developed to be a child to the parent Walmart brand. A brand designed for the flexibility and every changing digital landscape.
Over two years after it's initial launch, it has become a leader for brand and digital storytelling.
Launching a site that leads with imagery means needing a library of assets to publish visual stories each day.
4 shoots, 15 days, and over 8000 photos later we've established a style for the brand that allows the true spirit of the company to shine through their associates.
Corporate announcements can be heady and hard to understand. Over 350 graphics have been created to help break down and make sense of complex messaging and help with recall.