adidas SS25 Seasonal Showcase

To unveil its SS25 collection, adidas brought together culture, creativity, and community in a two-day immersive showcase designed for top-tier media and creators. Set within five distinct showrooms, the experience offered an exclusive first look at over 20 upcoming drops—including coveted collaborations with Pharrell, Edison Chen, Bad Bunny, James Harden, and Anthony Edwards.

Each space was custom-built to reflect the essence of the product stories inside, with tailored “kit of parts” installations that blurred the line between gallery and retail. From tactile material studies to sneaker debuts slated for 2026, the environment was crafted to spark inspiration and conversation.

The experience culminated with an intimate Supper Club dinner at Tatiana’s—bringing together tastemakers, talent, and adidas insiders to celebrate what’s next for the brand in sport and style.