For the music-obsessed generation who think in playlists and speak in memes, we helped Apple Music redefine how artists and fans meet on TikTok. We built a social ecosystem where fandom leads and the scroll turns into a stage.

The channel is full of artist-led storytelling, deep-dive content series, and culture-first formats that go beyond the surface. This wasn’t just a playbook, it was a whole new genre of music content.