Apple Podcasts tapped Conscious Minds to help launch their first-ever podcast-focused TikTok. The channel is always-on built to amplify the culture of audio through a social-first lens.

Rooted in curiosity and designed for discovery, we crafted a steady rhythm of creator-led storytelling, punchy original series, and editorial partnerships (like iHeartMedia) that uncovered the voices shaping what we hear next.

This wasn’t just about content, it was about conversation. Real creators. Real hosts. Real moments. All designed to invite a new generation into their new home for all of their favorite podcasts.

We didn’t chase trends, we asked better questions and let the stories unfold from there.