Virtue partnered with Activision/Blizzard on a new global esports league around the new Call of Duty Modern Warfare, that launched in January 2020.

Over a 7 month engagement, Virtue created and launched the branding for the league, original branding for 6 of the 12 teams as well as the marketing strategy and campaign to lead up to launch.

This league is unlike any esports league that has come before it. Using a city-based structure, the league is building fandoms across North America and Europe. 12 professional teams, 11 cities, one championship title. The next chapter of Call of Duty esports is here.

Press

Business Insider breaks down the league.

The Verge ponders if CDL can compete with traditional sports leagues.

Sports Illustrated talks launch weekend.