At Coachella 2025, Coca-Cola debuted the Pop Shop—a bold reimagining of the classic soda fountain, designed to connect with a new generation of festival-goers. The experience celebrated the brand’s rich heritage while delivering a fresh, future-facing take tailored for Gen Z.

Immersive, playful, and rooted in cultural relevance, the Pop Shop quickly became a must-visit destination. The activation drew larger crowds, sparked deeper engagement, and amplified Coca-Cola’s presence both on the ground and across social—setting a new standard for how the brand shows up in big cultural moments.

📹 📸 : Joelle Grace Taylor