To create an unforgettable cultural moment worthy of Rhythm + Flow Season 2, Crown + Conquer didn’t just set the vision – we brought it to life from the ground up. We led the creative direction and managed every detail of the premiere event experience, crafting a seamless guest journey across GA and VIP touch-points. From photo moments to custom signage, F+B to stage programming, motion graphics to talent management – we handled it all.

The night opened with energy architects DJ Holiday and Fly Guy DC getting the crowd lit before handing it off to the ultimate hosts: DJ Khaled, Ludacris, and Latto. What followed was a sonic showdown – an epic DJ battle with Khaled and Luda crowning the reigning champ, Suga Shae. That energy only escalated when Smack White hit the stage to emcee a hard-hitting rap battle, where the notorious P2 walked away with the win. And then? The mic dropped in the most iconic way possible – with a powerhouse finale from “big mama” herself… Latto.

This wasn’t just a show. It was the city, the sound, and the scene – live and unfiltered.

Mission

Ignite buzz and cultural resonance for Season 2 by making our judges – Atlanta’s own heavyweights – the ultimate brand stewards. They aren’t just hosting the show, they’re living, breathing extensions of the brand’s soul.

Cultural Grounding

Rooted deep in Atlanta’s hip-hop DNA, this campaign isn’t about replicating culture – it’s about contributing to it. ATL’s influence is embedded in every pixel.

Fan Experience

Whether on the block or online, the site invites fans to vibe with the show IRL and across social. From behind-the-scenes drops to interactive community moments, we blur the lines between viewer and participant, because hip-hop was never meant to be watched from the sidelines