There's something special about Saturdays during college football season -- parties, excitement, cheering, camaraderie, action, and fun. Life rocks.

Saturdays With or Without was created to generate excitement about the college football season and the channel line-ups on AT&T's U-verse TV.

The videos ran for 6 weeks and the view rate was 35% higher than all other video posts for that channel.

The campaign was a finalist for a 2015 Shorty Award.