Reframing the Narrative

In 2015, Walmart launched Walmart Today—a digital publication built to tell its story in its own words. At a time when public perception skewed negative, this platform was designed to shift the conversation, spotlighting the people, purpose, and progress behind the world’s largest retailer.

From powerful company milestones to everyday in-store moments, Walmart Today became the place where untold stories found a voice. The brand was intentionally crafted as a flexible, digital-native extension of the Walmart identity—nimble enough to evolve with the pace of online culture, yet grounded in the company’s core values.

Walmart Today stands as a model for brand storytelling—earning its place as a trusted source of transparency, authenticity, and impact in the digital space.