• content
  • campaign
  • Experiential
  • BRAND BUILDING
  • CV/Bio

Lauren Kusmierczak

Creative Director

  • content
  • campaign
  • Experiential
  • BRAND BUILDING
  • CV/Bio

AT&T ItCanWait.com

The It Can Wait website was in great need of a visual refresh.  We also had the opportunity to update the site to make it more meaningful for visitors. These updates to the website were a first step to revamp not only the website, but also our overall strategy on how we approach ItCanWait’s digital presence in 2018. The website is one of the greatest tools to convert first time visitors but also provides utility for returning visitors, turning them into advocates.

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Homepage - Mobile
Homepage - Mobile
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Video Carousel
Video Carousel
Featured Stories
Featured Stories
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Feature Banner
Supporting stories & share
Supporting stories & share
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Made by America

As a destination for the Made by America (later America at Work) campaign, this site's purpose was to shine a light on the $250 billion investment in U.S. Manufacturing.  Stories are about manufacturers but more importantly, the workers and communities who are most effected by this unprecedented investment.

 
 
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Outside the Box

While the point of entry for most podcast users is Apple Podcasts, Stitcher or Spotify, we needed to give listeners a place to dive deeper into episode content. Thus, the Outside the Box site was born. 

 
 
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Walmart Today

Walmart Today is the brand's editorial magazine where they share big stories and small moments at the world’s largest retailer.

 
 

We Are Walmart

We Are Walmart is a site thats purpose was to tell a deeper story about the $2.7 billion investment in associates.  Users were directed to dive into these stories from paid advertising. 

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Stephen King's Bizarre of Bad Dreams 

Working with the author himself, we crafted a page for the exclusive of the book's forward to tease the release.

 
 

Find Your Inner Izer

This quiz that was designed for the campaign that Naturalizer ran in 2012.  Izers are the different styles/personalities that customers buying groups fit into.  The quiz walks you through a series of 11 questions.  In the results, women are paired with the Izer that their answer fit with best then directed to a page with shoes and accessories that fit said Izer.  

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Timmermann Group

Timmermann Group wanted to make a statement that they were a lead agency in their market.  This meant updating their brand and website presence to a more modern look and feel.

 

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